Budweiser X
Bud Fashion
THE ASK:
Budweiser was looking for a new approach to apparel and merch that could scale from mainstream retail stores all the way down to being used as in-house gear. Drawing inspiration from vintage packaging and deconstructed Bud logos (new & old), we created a collection to act as the first release.
MY ROLE:
I co-led the art direction, clothing design concepts, and presentation story.
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BACK TO PROJECT ARCHIVE
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︎ COURTNEY@OPEN-COURT.CO