Budweiser X
The Most American
Minute
THE CHALLENGE:
Make Budweiser the official beer of the summertime grilling occasion.
THE SOLUTION:
Own the grill by taking the world record; Budweiser hosted 564 individuals on-site at the St. Louis brewery to celebrate the Fourth of July. Every man and woman was stationed at a grill, where they prepared the perfect burger and washed it down with an ice-cold Bud.
ACTIVATED:
Budweiser flagship brewery, St. Louis, Missouri.
MY ROLE:
I co-led the concepting, art direction, and creative production.
PROGRAM HIGHLIGHT:
A Guinness World Record
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︎ COURTNEY@OPEN-COURT.CO