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Stella Artois X
Art of the Chalice


CHALLENGE:
Increase Stella Artois sales in 10 major US markets.

THE SOLUTION:
A summer-long Art of the Chalice experiential program that heroes the chalice (which is proven to increase sales). 10 major events marketing to wholesalers and general consumers, along with mural advertisements that speak to their craft.

ACTIVATED:
10 US cities over the course of summer.

MY ROLE:
I co-led the concepting and art direction.





BEHIND THE SCENES:








THE ACTIVATIONS & MURAL ADS:





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︎ COURTNEY@OPEN-COURT.CO