Stella Artois X
Café Artois
THE ASSIGNMENT:
Design an experiential brand campaign for Stella Artois that creates hosted moments for consumers within the passion points of food, film, and art.
THE SOLUTION:
Café Artois – a scalable brand experience that speaks to Stella Artois’ European roots and can travel to various events and festivals over the duration of the campaign.
ACTIVATED:
Food, film, and art festivals and events across the US such as Frieze Art Fair and Food & Wine Festivals.
MY ROLE:
I created the art direction, concepted and oversaw the space design, and led the event experience.
ART DIRECTION:
CUSTOM-DESIGNED CAFÉ:
BRAND EXPERIENCES:
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BACK TO PROJECT ARCHIVE
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︎ COURTNEY@OPEN-COURT.CO