Stella Artois X
Sundance Film Festival
THE CHALLENGES:
-Give Sundance Film Festival attendees a taste of Europe through Stella Artois
-Promote chalice sales so proceeds can help give women running water in underdeveloped countries with water.org
-Activate the brand through one of their main passion points, film and highlight women in film
THE SOLUTION:
Bringing our European-inspired Cafe Artois to Park City Utah with film panels, Women in Film events, a chalice shop, and live entertainment.
ACTIVATED:
Sundance Film Festival in Park City, Utah.
MY ROLE:
I designed the interior/exterior space and attendee experience, led the art direction, and oversaw the creative production.
THE FILM PANELS:
THE EXPERIENCE:
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BACK TO PROJECT ARCHIVE
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︎ COURTNEY@OPEN-COURT.CO